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Harnessing the Power of Social Media and Web Analytics

Anteneh Ayanso editor Kaveepan Lertwachara editor

Format:Hardback

Publisher:Idea Group,U.S.

Published:28th Feb '14

Currently unavailable, and unfortunately no date known when it will be back

Harnessing the Power of Social Media and Web Analytics cover

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognising the value of social media and web presence in the promotion of their products and services.

Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practises of social media and web analytics in various industries.

ISBN: 9781466651944

Dimensions: unknown

Weight: unknown

363 pages