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E-Marketing in Developed and Developing Countries

Emerging Practices

Hatem El-Gohary editor Riyad Eid editor

Format:Hardback

Publisher:Idea Group,U.S.

Published:30th Apr '13

Currently unavailable, and unfortunately no date known when it will be back

E-Marketing in Developed and Developing Countries cover

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

ISBN: 9781466639546

Dimensions: unknown

Weight: unknown

327 pages