E-Marketing in Developed and Developing Countries
Emerging Practices
Hatem El-Gohary editor Riyad Eid editor
Format:Hardback
Publisher:Idea Group,U.S.
Published:30th Apr '13
Currently unavailable, and unfortunately no date known when it will be back
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
ISBN: 9781466639546
Dimensions: unknown
Weight: unknown
327 pages