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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Riyad Eid editor

Format:Hardback

Publisher:Idea Group,U.S.

Published:31st Mar '13

Currently unavailable, and unfortunately no date known when it will be back

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies cover

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

ISBN: 9781466636316

Dimensions: unknown

Weight: unknown

427 pages