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Systems Thinking and Process Dynamics for Marketing Systems

Technologies and Applications for Decision Management

Rajagopal author

Format:Hardback

Publisher:Idea Group,U.S.

Published:30th Apr '12

Currently unavailable, and unfortunately no date known when it will be back

Systems Thinking and Process Dynamics for Marketing Systems cover

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

ISBN: 9781466609693

Dimensions: unknown

Weight: unknown

345 pages