Dyadic Decision Making

Springer Book Archives

Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.