The Practice of Survey Research
Theory and Applications
Brian Joseph Gillespie author William E Wagner author Erin Ruel author
Format:Paperback
Publisher:SAGE Publications Inc
Published:8th Jul '15
Should be back in stock very soon
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.
"Other survey research texts read as a dry report of what survey research is. This text reads as a personable text that walks the novice researcher through the survey research process, including all of the details considered by a seasoned survey researcher."
-- Carol A. Angell, University of Wisconsin-La Crosse"[T]he book is organized in a very strategic and hands-on manner that will train students to think, plan, and implement a project like an experienced social scientific scholar using survey methods."
-- Kenneth C. Yang, University of Texas at El Paso"The text is very well written, clear and easy to understand. It highlights main concerns throughout the survey research process." -- Silvia K. Bartolic, University of British Columbia
"This textbook covers all of the important topics in survey research and does so at a level appropriate for advanced undergraduates."
-- Richard E. Adams, Kent State UniverISBN: 9781452235271
Dimensions: unknown
Weight: 650g
360 pages