Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Imad Baalbaki author Philip Kotler author Salah Hassan author Kevin Keller author Hamed Shamma author
Format:Set / collection
Publisher:Pearson Education Limited
Published:9th Aug '12
Currently unavailable, and unfortunately no date known when it will be back
This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
"Professors Hassan, Baalbaki, and Shamma have done a superb
job in systematically addressing strategic issues pertaining to the
Arab world and in bringing the most popular marketing
management text in the world to future Arab marketers."
Philip Kotler and Kevin Lane Keller
ISBN: 9781447925217
Dimensions: 275mm x 210mm x 25mm
Weight: 1490g