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Marketing Research

Methodologies and Digital Techniques

Phil Harris author Ben Binsardi author Alexis Mclean author

Format:Paperback

Publisher:Sage Publications Ltd

Publishing:1st Mar '26

£34.99

This title is due to be published on 1st March, and will be despatched as soon as possible.

This paperback is available in another edition too:

Marketing Research cover

This textbook offers an affordable comprehensive ‘no frills′ overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology. Packed with case studies and real world examples throughout, the authors regularly draw on the likes of Facebook and Twitter to help align studies with the here and now. Its breadth and depth of coverage, both philosophical and technical, fully supports students′ understanding and undertaking of research as part of a marketing qualification at upper undergraduate, postgraduate and doctoral levels.

ISBN: 9781446299654

Dimensions: unknown

Weight: unknown