Marketing Ethics & Society

This insightful book examines the ethical challenges in marketing and presents strategies for addressing these issues effectively. Marketing Ethics & Society offers a global perspective.

In Marketing Ethics & Society, the author takes a comprehensive look at the ethical dilemmas that marketers encounter in today's global landscape. By adopting a holistic and international perspective, the book delves into the myriad criticisms of marketing, which range from promoting materialism and unsustainable consumption to the potential for deception and diminished quality. These issues are not merely theoretical; they pose real challenges for organizations striving for success while maintaining ethical integrity.

The text explores various facets of marketing activities, placing particular emphasis on ethical considerations surrounding young consumers, harmful products, and the societal implications of marketing in sectors such as healthcare, arts, and tourism. Through these discussions, the book not only highlights the ethical challenges but also presents frameworks and strategies that marketers can employ to navigate these complexities. Importantly, it incorporates cross-cultural and international perspectives, examining how consumer responses and ethical consumption movements are evolving in response to these challenges.

To enhance the learning experience, Marketing Ethics & Society is complemented by a companion website, which provides valuable resources such as PowerPoint slides, teaching notes for each chapter, links to free journal articles, online videos curated by the authors, quizzes, and additional reading materials. This comprehensive approach ensures that readers are equipped with both theoretical insights and practical tools to address the ethical dimensions of marketing in a rapidly changing world.