Strategic Communication

This comprehensive work on strategic communication explores its definitions, development, and future directions through seminal papers, making it essential for scholars and practitioners.

This Major Work delves into the definitions, significant developments, and future trajectories of the field of strategic communication through a thoughtfully curated collection of seminal papers. The exploration begins with the historical roots of strategic communication, which are deeply intertwined with public relations—a concept that has been well-established worldwide for over a century. In the United States, strategic communication has evolved alongside publicity, promotion, and public policy debates, often perceived as a tool for democracy and propaganda, especially in the early 20th century.

As the field has progressed over the past few decades, it has maintained strong connections to various disciplines, highlighting its increasing relevance in both professional and academic contexts. The book is divided into four volumes, each addressing different aspects of strategic communication. Volume One focuses on defining the core concepts, while Volume Two examines the dynamics of public arenas and the interplay of diverse voices.

Volume Three shifts attention to organizational perspectives, exploring discursive and dialogic frameworks within stakeholder interactions. Finally, Volume Four looks ahead, discussing the future of strategic communication in terms of organizational and societal well-being, influences, and new directions. Collectively, these volumes provide a comprehensive overview of the field, making Strategic Communication an essential resource for scholars and practitioners alike.