Understanding the Media

This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers.
- Chindu Sreedharan, Bournemouth University

"Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media."
- Dr Daniel Ashton, Bath Spa University

"Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject.
- Joke Hermes, University of Amsterdam

How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves?

This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers.Understanding the Media:

• Teaches the theoretical foundations and key concepts students need to get started on their own media studies
• Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement
• Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature
• Helps students take learning further with guided free online readings