Campaign Communication and Political Marketing
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:18th Apr '11
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£82.95(9781444332346)
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing." (European Journal of Communication, 1 February 2013)
"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in English. . . This is an extensively well-researched and thorough book dealing with every level and stage of political campaigning." (The London School of Economics & Political Science, 7 August 2011)
ISBN: 9781444332353
Dimensions: 249mm x 173mm x 16mm
Weight: 504g
288 pages