The Sustainability Edge

"Suhas Apte and Jag Sheth detail the powerful opportunities to grow your business by putting purpose at the core of your strategy and activating it through deep collaboration across your value chain. A must-read for today's business leaders." -- Paul Polman, CEO, Unilever "Sustainability is not just a nice thing to have. It is a necessary goal for all institutions, including corporations. I am very pleased that Apte and Sheth have documented how embracing and advocating sustainability is emerging as the next competitive advantage." -- Ratan Tata, Former Chairman, Tata Sons "The whole idea of addressing 'stakeholder engagement' strategically, as a source of competitive advantage, is cogently laid out in The Sustainability Edge with some excellent case studies and compelling insights into the role of consumers, NGOs, and suppliers." -- Jonathon Porritt, Founder Director, Forum for the Future "The Sustainability Edge provides a unique perspective. It documents how a company that embraces sustainability initiatives and advocates them to its customers, suppliers, employees, and investors generates both top-line growth and bottom-line results." -- Ram Charan, bestselling author and advisor to CEOs and boards

The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.