Membership Marketing in the Digital Age

"This book on membership management is a "go-to" reference guide on all aspects of best practices in membership marketing. I recommend it for anyone at any stage of their membership career!" -Phyllis Evans, Director of Membership and Annual Giving, Abraham Lincoln Presidential Library Foundation -- Phyllis Evans, Director of Membership and Annual Giving, Abraham Lincoln Presidential Library Foundation
"As a membership professional who is constantly looking to move the dial forward in growing our program and working to stay relevant in an ever-changing digital environment, this book is a bible.  It not only provides definitive information for benchmarking and best practices, but connects me to ideas and promotes critical thinking.  It’s a great resource to have at my fingertips." -Camille Pons, Development Officer and Membership Manager, Arizona-Sonora Desert Museum  -- Camille Pons, Development Officer and Membership Manager, Arizona-Sonora Desert Museum
“A must-read for anyone looking to build, rebuild, grow, refresh, or reengage their membership programs, policies, and offerings. This in-depth marketing examination encourages the reader to step back and examine their current strategy in a world gone digital. . . .  Rich, Hines, and Siemer have provided examples and case studies that not only provide insight but inspire new ideas and approaches regarding membership acquisition, retention, testing, and more. As the field continues to ‘reinvent’ the museum experience and identity . . . Rich, Hines, and Siemer remind us that membership must be represented at the digital ‘table’ in order to successfully respond and adapt to the evolving needs and expectations of our audiences.” —Jamie Glavic, director of marketing and communications, National Underground Railroad Freedom Center -- Jamie Glavic, Director of Marketing and Communications, National Underground Railroad Freedom Center