The Problem of Political Marketing
Format:Paperback
Publisher:Continuum Publishing Corporation
Published:3rd Nov '11
Currently unavailable, and unfortunately no date known when it will be back
Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
This is an important book. Savigny raises issues about the anti-democratic nature of the processes of political marketing - and the failure of political marketing to encourage an active and engaged citizenry - which make this book essential reading for both academics and practitioners. -- Professor Mick Temple, Professor of Journalism & Politics, Staffordshire University
Heather Savigny's The Problem of Political Marketing is an exceptionally timely and important intervention which powerfully exposes and scrutinises the rationales premises at the heart of the new political marketing paradigm. It should be required reading for students and analysts of democratic politics and, indeed, for all those interested in the sources of contemporary political disaffection. -- Colin Hay, Professor of Political Analysis, University of Sheffield
ISBN: 9781441106346
Dimensions: unknown
Weight: unknown
158 pages
NIPPOD