Race Appeal

"Race Appeal is a well-researched, intellectually sophisticated-with some very convincing arguments-and cogently presented book. It is an exhaustive study that covers the full range of what might be considered race in the U.S. political campaign process. While sweeping in its attention, the book is thematically and theoretically organized in a most productive way, presenting a complex dialogue around racial groups, historical periods, and recent theorization." -Robin R. Means Coleman, Associate Professor of Communication Studies and of AfroAmerican and African Studies at University of Michigan "Race Appeal is a thought-provoking study of the interaction of race and electoral politics in inter-racial and intra-racial campaigns. Analyzing campaign ads, media coverage, experimental results, and campaign strategies, Charlton McIlwain and Stephen Caliendo demonstrate that despite the election of America's first black president, race still matters and that its study requires the kind of comprehensive treatment demonstrated in this admirable book." -Andrew Rojecki, University of Illinois at Chicago