Understanding Social Media

Extensions of Their Users

Robert K Logan author Mira Rawady author

Format:Paperback

Publisher:Peter Lang Publishing Inc

Published:16th Jul '21

Currently unavailable, and unfortunately no date known when it will be back

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Understanding Social Media cover

This insightful book, Understanding Social Media, explores the profound effects of social media on modern life and our social interactions.

The book Understanding Social Media delves into the complexities of social media and its pervasive influence on contemporary life. It seeks to uncover the profound effects that social media platforms have on users and the evolving dynamics of our social interactions. By employing Marshall McLuhan's media ecology framework, the authors highlight how these digital environments shape our perceptions and behaviors, often without us being fully aware of their impact. Just as fish swim in water without recognizing it, social media users often navigate their online interactions oblivious to the underlying forces at play.

In Understanding Social Media, the authors explore the extensive reach of social media into various facets of life, from family relationships and social networks to education and commerce. They argue that our engagement with these platforms transforms us into extensions of the media itself, challenging McLuhan's original concept of media as extensions of humanity. This reversal prompts a critical examination of our dependency on social media and how it redefines our social fabric.

The book provides an analytical overview of major social media applications, including Facebook, Instagram, and TikTok, while also investigating the global social media landscape, including the unique scenarios in countries like Russia and China. The authors address the implications of social media monopolies, advertising strategies, and the role of social media in contemporary conflicts, ultimately concluding with insights into the counter-movements against the very platforms that have shaped our digital age.

ISBN: 9781433186752

Dimensions: unknown

Weight: 333g

212 pages

New edition