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Health Communication Research Measures

Gary L Kreps editor James W Dearing editor Do Kyun Kim editor

Format:Paperback

Publisher:Peter Lang Publishing Inc

Published:10th Nov '15

Currently unavailable, and unfortunately no date known when it will be back

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Health Communication Research Measures cover

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

ISBN: 9781433129025

Dimensions: unknown

Weight: 420g

309 pages

New edition