Branding as Communication
Format:Paperback
Publisher:Peter Lang Publishing Inc
Published:31st Jan '17
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£102.75(9781433128042)
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
ISBN: 9781433128035
Dimensions: unknown
Weight: 310g
204 pages
New edition