Health Communication

Strategies for Developing Global Health Programs

Gary L Kreps editor Do Kyun Kim editor Arvind Singhal editor

Format:Hardback

Publisher:Peter Lang Publishing Inc

Published:29th Oct '13

Currently unavailable, and unfortunately no date known when it will be back

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Health Communication cover

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.

ISBN: 9781433118654

Dimensions: unknown

Weight: 670g

383 pages

New edition