The Permanent Campaign
New Media, New Politics
Greg Elmer author Ganaele Langlois author Fenwick McKelvey author Steve Jones editor
Format:Paperback
Publisher:Peter Lang Publishing Inc
Published:6th Nov '12
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£94.40(9781433116063)
This book examines the rise of a continuous political campaign in the digital age, focusing on communication platforms and their impact on politics in Canada, the USA, and Australia.
In The Permanent Campaign, the author delves into the evolving landscape of political communication shaped by networked platforms. The book examines how the need for continuous engagement has emerged, particularly during significant political events, crises, and elections across Canada, the USA, and Australia. Through various chapters, it highlights the rise of new political actors, including bloggers, advocacy groups, and party staff, who navigate these platforms to influence public discourse.
The narrative begins with a thorough analysis of the 2008 Obama election campaign, which utilized social media as a powerful tool for mobilization and engagement. It then transitions to the civic protests and political revolutions of the 2011 Arab Spring, showcasing how participatory platforms like YouTube, Twitter, and Facebook have transformed the way political communication occurs. The book emphasizes the profound shift in the political landscape over recent years, marked by a surge in activism and the diversification of voices.
The Permanent Campaign offers a critical perspective on the challenges and opportunities presented by this new era of political engagement. It scrutinizes the ongoing efforts to manage the multitude of voices that define contemporary politics, providing readers with a comprehensive understanding of the dynamics at play in today’s political environment.
«‘The Permanent Campaign’ offers an important and provocative new perspective on the changes occurring within politics as it enters the Digital Age. Through a series of innovative analyses of popular online social spaces such as Facebook, Twitter, and the blogosphere the authors show how the Web 2.0 environment creates a more networked, transient and ‘moment’- based campaign environment that fundamentally challenges parties’ and candidates’ ability to maintain a coherent, durable and visible presence. The result is a new understanding of the notion of the ‘permanent campaign’ that moves it beyond the standard temporal approach adopted within political science to a more ubiquitous social and spatially embedded concept, in which ‘flux’ itself becomes the new permanence.» (Rachel Gibson, University of Manchester)
«‘The Permanent Campaign’ offers an important and provocative new perspective on the changes occurring within politics as it enters the Digital Age. Through a series of innovative analyses of popular online social spaces such as Facebook, Twitter, and the blogosphere the authors show how the Web 2.0 environment creates a more networked, transient and ‘moment’- based campaign environment that fundamentally challenges parties’ and candidates’ ability to maintain a coherent, durable and visible presence. The result is a new understanding of the notion of the ‘permanent campaign’ that moves it beyond the standard temporal approach adopted within political science to a more ubiquitous social and spatially embedded concept, in which ‘flux’ itself becomes the new permanence.» (Rachel Gibson, University of Manchester)
ISBN: 9781433115936
Dimensions: unknown
Weight: 230g
146 pages
New edition