Sport, Beer, and Gender

Promotional Culture and Contemporary Social Life

Steve Jackson editor Toby Miller editor Lawrence A Wenner editor

Format:Hardback

Publisher:Peter Lang Publishing Inc

Published:25th Nov '08

Currently unavailable, our supplier has not provided us a restock date

This hardback is available in another edition too:

Sport, Beer, and Gender cover

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

ISBN: 9781433104886

Dimensions: unknown

Weight: 570g

320 pages

New edition