Weapons of Mass Persuasion

«A virtual dissection of America’s troubled ‘information strategy’ since 9/11. [This book is] full of trenchant analysis that explains what went wrong, yet replete with practical recommendations for repairing damaged credibility and focusing on the right ‘story.’ Mandatory reading for all who conduct public diplomacy, those who study it, and those who feel its pervasive effects.» (John Arquilla, Director, Information Operations Center, United States Naval Postgraduate School)
«Beyond the incisive analysis of America’s strategic communication challenges and the hard-hitting policy recommendations for crafting an effective way forward, the authors open the terrorism studies discipline to a virtually untapped literature, that of communication theory. This book is a must-read for practitioners, scholars, and students of global politics and counterterrorism.» (Jarret Brachman, Director of Research, Combating Terrorism Center, United States Military Academy)
«A virtual dissection of America’s troubled ‘information strategy’ since 9/11. [This book is] full of trenchant analysis that explains what went wrong, yet replete with practical recommendations for repairing damaged credibility and focusing on the right ‘story.’ Mandatory reading for all who conduct public diplomacy, those who study it, and those who feel its pervasive effects.» (John Arquilla, Director, Information Operations Center, United States Naval Postgraduate School)
«Beyond the incisive analysis of America’s strategic communication challenges and the hard-hitting policy recommendations for crafting an effective way forward, the authors open the terrorism studies discipline to a virtually untapped literature, that of communication theory. This book is a must-read for practitioners, scholars, and students of global politics and counterterrorism.» (Jarret Brachman, Director of Research, Combating Terrorism Center, United States Military Academy)