Moderns

This book provides a detailed exploration of the influential designers who shaped Mid-Century Modern graphic design in America, known as Moderns.

In Moderns, readers are introduced to the pioneers of Mid-Century Modern graphic design in America. This comprehensive survey showcases the talents of over 60 influential designers, each contributing to the visual landscape of postwar America through their innovative work in magazines, books, advertisements, and more. The book features richly illustrated profiles, many of which are based on firsthand interviews, allowing readers to gain insight into the minds of these creative individuals.

The journey through Moderns reveals a diverse group of artists, including both émigrés from Europe and native talents, all of whom were captivated by the vibrant aesthetics of the time. Their love for elemental typography, bold primary colors, and dynamic geometric forms is evident in their designs, which have left a lasting impact on the field. Some designers are already well-known, while others are highlighted for the first time, showcasing the breadth of talent that defined this influential movement.

As readers delve into the pages of Moderns, they will discover how these designers not only shaped a distinctive visual style but also contributed to a cultural shift in America. The book serves as both a tribute to their legacy and an exploration of the principles that continue to influence graphic design today.