Cases in Marketing Management
Kenneth E Clow author Donald E Baack author
Format:Paperback
Publisher:SAGE Publications Inc
Published:18th May '11
Currently unavailable, and unfortunately no date known when it will be back
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.
Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
"The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of cases which are current. Well done" -- Steven Lysonski
"The prospectus makes one hugely compelling statement for me right at the beginning: ′Commentary and analysis will accompany each case, as provided by Clow and Baack.′ Now if this can actually be achieved in a meaningful way, we have something unique and valuable here." -- AI Rosenbloom
"I think this is an exciting and very comprehensive case book - it looks very interesting. I do not find any deficiencies. I think the authors have thought the content through - and attempted to find a well-rounded and inclusive variety of cases." -- Michele B. Kunz
ISBN: 9781412996037
Dimensions: unknown
Weight: 1000g
560 pages