Leading Edge Marketing Research

21st-Century Tools and Practices

Robert J Kaden editor Melvin Prince editor Gerald L Linda editor

Format:Paperback

Publisher:SAGE Publications Inc

Published:10th Jan '12

Currently unavailable, and unfortunately no date known when it will be back

Leading Edge Marketing Research cover

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

 

ISBN: 9781412991315

Dimensions: unknown

Weight: 740g

504 pages