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The Content Analysis Guidebook

Kimberly A Neuendorf author

Format:Paperback

Publisher:SAGE Publications Inc

Published:12th Jul '16

Should be back in stock very soon

The Content Analysis Guidebook cover

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

ISBN: 9781412979474

Dimensions: unknown

Weight: 850g

456 pages

2nd Revised edition