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The SAGE Handbook of Public Relations

Robert L Heath editor

Format:Hardback

Publisher:SAGE Publications Inc

Published:29th Sep '10

Currently unavailable, and unfortunately no date known when it will be back

The SAGE Handbook of Public Relations cover

An unparalleled guide to the theory and practice of public relations

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.

Key Features

  • Presents major theories in the words of the leading advocates for each theory
  • Covers the full range of theory, research, and practice in the discipline
  • Positions public relations as a positive force to help make society more fully functional
  • Challenges academics and practitioners to identify best practices that can inform the work of those in the profession
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"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline." -- Susan C. Awe * Reference Reviews *

  • Winner of NCA PR PRIDE Awards: Best Scholarly Book 2010

ISBN: 9781412977807

Dimensions: unknown

Weight: 1530g

792 pages