Managing Media Work
Format:Paperback
Publisher:SAGE Publications Inc
Published:29th Sep '10
Should be back in stock very soon
Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
“For years, media scholars have all but ignored those who manage and work in the cultural industries. This collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries. Deuze has done us a great service by putting together this touchstone volume.” -- Catherine McKercher & Vincent Mosco
"Managing Media Work is a bold and original volume that shows how talent, passion, and personality play out in the media business, shaping not only individual careers but also the fate of entire corporations. With authors from business schools, communications, and cultural studies, it will appeal to anyone hoping to enter the creative industries, and to everyone who studies them." -- Eric Klinenberg
"This rich, varied, informative and bang-up-to-date collection will be a terrific resource for students, teachers and researchers. The editor has done a great job in bringing together a set of leading figures who wouldn′t normally be found in the same pages." -- David Hesmondhalgh
- Winner of AEJMC Media Management and Economics Division Robert Picard Award 2011
ISBN: 9781412971249
Dimensions: unknown
Weight: 600g
320 pages