Strategic Issues Management

This book emphasizes the importance of issues management in strategic planning, offering practical guidance for organizations like those discussed in Strategic Issues Management.

In Strategic Issues Management, the authors position issues management as a fundamental aspect of strategic planning and management for organizations of all types. The book delves into the various strategic planning options that organizations can utilize to effectively tackle critical public policy issues. It emphasizes the importance of collaborative decision-making, ensuring that the organization is well-prepared, and employing both defensive and offensive strategies while keeping an eye on changing public opinions that could influence policy outcomes.

The fully updated Second Edition by Robert L. Heath and Michael J. Palenchar provides practical and actionable insights that are applicable to a wide range of organizations, from large Fortune 500 companies to non-profits and tech startups. This edition includes a new chapter focusing on brand equity and offers updated examples, theories, and case studies. It highlights the growing role of technology in issues management and examines how public relations, risk communication, and crisis communication can be leveraged to address significant policy challenges.

Moreover, Strategic Issues Management encourages managers to engage in collaborative decision-making with community stakeholders to mitigate the risk of crises escalating into larger issues. Each chapter begins with a case study vignette and concludes with summary questions and challenges related to issues management, making it a valuable resource for courses in various fields such as Corporate Communications, Public Relations, and Public Policy.