Attitude Measurement

This comprehensive collection explores the significance of attitude measurement in social psychology, showcasing key advancements and influential research in the field through Attitude Measurement.

The field of attitude measurement plays a crucial role in social psychology, providing insights into how individuals think and feel about various issues. In Attitude Measurement, Roger Jowell and Caroline Roberts, both prominent figures in this discipline, curate a comprehensive collection that spans both methodological and theoretical aspects of attitude research. Their work highlights the significance of this area, particularly as survey research gains traction as a means of gauging public opinion on a plethora of topics.

As the popularity of survey research increases, the relevance of attitude measurement becomes more pronounced. The authors delve into the evolution of this field, tracing its roots back to the 1920s and showcasing key advancements and influential figures who have shaped its development. This extensive four-volume set includes a variety of articles and papers that illustrate the major theoretical and practical breakthroughs, as well as innovative methodological approaches that have emerged over the decades.

Attitude Measurement serves as an invaluable reference for both academics and practitioners in social sciences. By compiling significant works and insights from the literature, Jowell and Roberts offer readers a rich resource that not only documents the history of attitude research but also encourages further exploration and understanding of this essential aspect of human behavior.