Mediating the Tourist Experience

’Researchers interested in mediating the tourist experience have been observing the migration from traditional brochures to virtual encounters. While mediation and resultant media remain important, tourists now play an active role in co-creation through the mediation of their own tourist experience as well as the experiences of other tourists. Technology is often critical in this process. This comprehensive book brings together unique contributions to explore this area and therefore it is highly recommended.’ Dimitrios Buhalis, Bournemouth University, UK ’In this important, insightful and innovative contribution to tourist theory, Lester and Scarles have compiled a lively collection of diverse chapters that account for the multiple ways in which the tourist experience is mediated by professionals, tourists and locals. Taking account of recent technological developments and moving beyond conventional theoretical approaches, the volume acknowledges how power persistently mediates tourist representations, while revealing that tourists are progressively involved in co-producing images of cultures and places, negotiating identities through fluid and increasingly mobile relationships.’ Tim Edensor, Manchester Metropolitan University, UK ’Tourism is a powerful mediator of people and places. This thought-provoking collection edited by Lester and Scarles with contributions by leading thinkers in the field explores a range of theoretical and empirical frameworks that mobilise new understandings of media and mediatisation in tourism contexts. It is a must have text.’ Nigel Morgan, University of Surrey, UK ' ... a comprehensive theoretically and empirically informed insight in the mediation of tourist experiences, it may also subsequently inspire further research in this significant topic in tourism studies.'Tourism Analysis '... a thought-provoking book responding to the challenges of the twenty-first century tourist practices, performances, and theories