Political Communication in European Parliamentary Elections

This book offers a comprehensive analysis of political communication strategies in European Parliamentary elections, focusing on the 2009 elections and their impact on voter behavior.

Written by a distinguished group of international scholars in political communication, Political Communication in European Parliamentary Elections provides a thorough examination of comparative political communication research within the framework of European Parliamentary elections. The book is structured into four sections, beginning with an analysis of the historical and political context of these elections, emphasizing trends in voter turnout and the evolving role of the European Parliament (EP). This foundational overview sets the stage for a deeper exploration of how these elections have developed over time.

The subsequent sections focus primarily on the 2009 elections, utilizing original data to dissect campaign communication strategies and the media coverage surrounding EP elections. The authors delve into the practices of both established and newly-accessioned EU member states, offering insights into how different countries approach political messaging and voter engagement. This comparative analysis sheds light on the varying dynamics of electoral communication across the European Union.

In the concluding section, the book examines both macro and micro-level effects of these campaigns, providing a comparative perspective on how voters in different EU member states received campaign strategies and media narratives. Political Communication in European Parliamentary Elections ultimately fosters a nuanced understanding of the interplay between political actors, media, and voters, making it essential reading for students, scholars, and policymakers interested in the fields of political science, media studies, and European politics.