The Winner Effect

Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing * Oliver James, author of Affluenza *
A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a must read * Raymond Tallis *
Fascinating ... he also has an attractive anti-determinism in his approach, because of his belief that our basic behaviour patterns are eminently changeable, not just by events but also, if we try to understand, by ourselves: the approach one would expect from a clinical psychologist * Dominic Lawson, Sunday Times *
His book engagingly relates the nuances of why and how we win, and the pitfalls of getting juiced up on dopamine in extreme success and hungering for adulation and worship * Irish Times *
What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well ?as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading ?this book it will be difficult to put down. Whatever your profession, this remarkable book will most assuredly resonate with you * John B. Arden PhD, author of Rewire Your Brain *