Marketing Research (Arab World Editions)

An Applied Orientation

Naresh Malhotra author Imad Baalbaki author Nada Bechwati author

Format:Paperback

Publisher:Pearson Education Limited

Published:18th Apr '13

Currently unavailable, and unfortunately no date known when it will be back

Marketing Research (Arab World Editions) cover

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

ISBN: 9781408272367

Dimensions: 270mm x 218mm x 36mm

Weight: 1880g

936 pages