Market Leader ESP Book - Marketing

This book provides targeted reading skills and vocabulary development for marketing professionals, making it an essential resource in the Market Leader series.

The Market Leader ESP Book - Marketing expands the reach of the Market Leader series by honing in on the specific reading skills and vocabulary necessary for the marketing field. This book serves as a valuable resource for teachers and students alike, allowing them to concentrate on the language that is essential for success in various business contexts. By focusing on marketing, it provides targeted learning that is both practical and applicable to real-world scenarios.

Designed to be used independently or alongside the Market Leader series, this book is perfect for students who require a deeper understanding of specialized business English. It emphasizes the development of reading skills and vocabulary that are particularly relevant to marketing professionals. The content is curated to help learners navigate the complexities of marketing language, ensuring they are well-equipped for their careers.

Market Leader ESP Book - Marketing includes a range of authentic reading materials sourced from reputable publications like the Financial Times. Additionally, it features a glossary of specialized terms and two 'Check Tests' that assist in evaluating the progress of learners. This comprehensive approach makes it an essential tool for anyone looking to enhance their marketing language skills effectively.