Marketing Greatest Hits

Authoritative overview to a range of key marketing topics Accessible style and tone A dual approach - that is, looking at issues in some depth in the main six chapters and then also providing quick digests to popular and influential tomes, this dual approach gives readers an invaluable grounding in many key concepts

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.