Marketing Essentials

Sally Dibb author Lyndon Simkin author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:19th Feb '13

Currently unavailable, and unfortunately no date known when it will be back

Marketing Essentials cover

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

ISBN: 9781408073681

Dimensions: 260mm x 195mm x 17mm

Weight: 914g

512 pages

2nd edition