The Handbook of Media Audiences
Format:Hardback
Publisher:John Wiley and Sons Ltd
Published:8th Apr '11
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£37.95(9781118721391)
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
"This book offers helpful background readings for media research courses. Summing Up: Recommended. Graduate students and above." (Choice, 1 November 2011)
ISBN: 9781405184182
Dimensions: 257mm x 178mm x 33mm
Weight: 1161g
562 pages