The Handbook of Media Audiences

Virginia Nightingale editor

Format:Hardback

Publisher:John Wiley and Sons Ltd

Published:8th Apr '11

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

The Handbook of Media Audiences cover

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

"This book offers helpful background readings for media research courses. Summing Up: Recommended. Graduate students and above." (Choice, 1 November 2011)

ISBN: 9781405184182

Dimensions: 257mm x 178mm x 33mm

Weight: 1161g

562 pages