Understanding Media Users
From Theory to Practice
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:29th Aug '08
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£88.95(9781405155663)
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
“I admire Wilson's synthetic approach to audience study and the attention he gives to the burgeoning field of cell phones, computer screens, and video games since in the past most audience study material has been focused on film and television.” (PsycCRITIQUES, March 2009)
"As a pioneering study of phenomenological media analysis … Wilson's book serves as a useful introduction to this emerging field of research, as well as offering a brief and scathing overview of the wider context of audience studies in which his work is situated. As such, the book will be of interest to scholars from a wide variety of fields and disciplines." (M/C Reviews, February 2009)
ISBN: 9781405155670
Dimensions: 230mm x 153mm x 13mm
Weight: 345g
232 pages