Guide to Management Research Methods
Paul Jansen author Neil Anderson author Mandy van der Velde author
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:16th Dec '03
Currently unavailable, and unfortunately no date known when it will be back
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.
"This is a thoroughly user-friendly introduction to business research methods, taking students through the research process in a logical and applied way. I see it being recommended on many courses, both final-year undergraduate and MBA." John Hassard, UMIST
"The Guide to Management Research Methods has served us well on the Research Methods course in our Bachelor programme, which is now taught in English. The students will welcome the first English language edition." G. de Jong,Vrije Universiteit Amsterdam
ISBN: 9781405115124
Dimensions: 231mm x 155mm x 21mm
Weight: 390g
272 pages