Emerging Multiplicity

STEN S DERMAN is Professor of International Business at Stockholm University School of Business, Sweden. He has worked and lived in Asia and has conducted several research projects on Asia and multinational firms' activities in the region. He has taken part in several international seminars and has published articles and edited a number of books. His writings include books and several research reports for major international organizations.

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.