Marketing in the Emerging Markets of Latin America

MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, UK and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. Dr Marinov has published three books, num

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets.Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.