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Marketing in the Emerging Markets of Central and Eastern Europe

The Balkans

Marin Marinov author

Format:Hardback

Publisher:Palgrave USA

Published:7th Jun '05

Currently unavailable, and unfortunately no date known when it will be back

Marketing in the Emerging Markets of Central and Eastern Europe cover

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

ISBN: 9781403947505

Dimensions: unknown

Weight: 375g

160 pages