Mastering Fashion Marketing

Tim Jackson author D Shaw author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:22nd Dec '08

Should be back in stock very soon

Mastering Fashion Marketing cover

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

ISBN: 9781403919021

Dimensions: unknown

Weight: 605g

240 pages