Mastering Fashion Marketing
Tim Jackson author D Shaw author
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:22nd Dec '08
Should be back in stock very soon
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
ISBN: 9781403919021
Dimensions: unknown
Weight: 605g
240 pages