Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Format:Hardback
Publisher:Palgrave USA
Published:6th Oct '03
Currently unavailable, and unfortunately no date known when it will be back
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
ISBN: 9781403905192
Dimensions: unknown
Weight: 470g
179 pages