Good Stress

“Jeff Krasno is one of my favorite teachers and a truly wise guide for growth. Good Stress beautifully reveals that so many of our stressors become our strengths. The grounded wisdom and actionable strategies make this a must-read for true well-being.”
— Brendon Burchard, #1 New York Times best-selling author of The Motivation Manifesto and High Performance Habits

“In Good Stress, Jeff Krasno eloquently bridges the ancient wisdom of Eastern thought with modern scientific insights. This profound work reveals how Buddhist teachings on impermanence and interconnection anticipated groundbreaking discoveries in epigenetics, neuroplasticity, and the microbiome. This book is a masterful exploration of how embracing life’s challenges can unlock our innate potential for growth, healing, and transformation.”
— Deepak Chopra, best-selling author of The Seven Spiritual Laws of Success

“Jeff's evolution from entrepreneur to author and thought leader embodies the transformative potential within each of us. In Good Stress, he adeptly merges mysticism with medicine, presenting deep revelations on how embracing discomfort can catalyze authentic growth and healing. Jeff's prose serves as a poignant reminder that genuine wellness emerges not from evading challenges, but from boldly embracing them with fortitude and inquisitiveness. This book stands as a road map for individuals seeking to leverage the potency of ‘good stress’ to revolutionize their health, mindset, and overall life experience.”
— Gabrielle Bernstein, #1 New York Times bestselling author of The Universe Has Your Back

“Jeff Krasno masterfully delves into how embracing life’s challenges can profoundly transform our health and well-being. As someone who has dedicated my life to teaching the power of growing your own food—specifically sprouting—I was thrilled to see Jeff spotlight this practice as a prime example of ‘good stress.’ The process of sprouting, especially broccoli sprouts, embodies the hermetic effect, where a little stress at the cellular level triggers powerful health benefits, including boosting our body’s defenses and activating sulforaphane production. This book beautifully guides us back to our roots, to reconnect with nature, and reclaim our well-being. It’s a must-read for anyone ready to tap into the life-changing benefits of doing hard things for a healthier, more vibrant future.”
— Doug Evans, author of The Sprout Book

“This groundbreaking guide masterfully blends personal anecdotes, cutting-edge research, and practical protocols to help us reconnect with our biological roots. By adopting Krasno’s deliberate short-term acute stress techniques, readers can unlock the evolutionary benefits that foster resilience and longevity. This transformative book is essential for anyone seeking to harness the power of ‘in-convenience’ to achieve optimal health and well-being.”
— David Perlmutter, M.D., F.A.C.N., #1 New York Times best-selling author of Grain Brain and Drop Acid

“In Good Stress, my longtime friend Jeff Krasno takes us on an extraordinary journey from CEO to health advocate, blending wisdom from Eastern philosophy with the science of functional medicine. I’ve watched Jeff transform from a successful business leader at Wanderlust to a passionate storyteller who dives deep into the power of adversity mimetics. This book beautifully weaves ancient teachings on impermanence and interconnection with practical protocols that challenge the body and mind, showing us that true growth comes from embracing life’s hard edges. It’s a must-read for anyone ready to unlock the healing potential of ‘good stress.’”
— Mark Hyman, M.D., co-founder and Chief Medical Officer of Function Health and 15-time New York Times best-selling author

“In Good Stress, Jeff Krasno masterfully illustrates the profound impact evolutionary mismatches have on our health and well-being. This book dives deep into the science of why our modern comfort-filled life, while seemingly benign, is at odds with our genetic makeup. With a focus on the transformative power of fasting—a topic near to my practice—and other eustress protocols, Jeff provides a compelling blueprint for realigning our lifestyle with our biology. This is not just a book; it’s a call to action to embrace the stressors that refine us, challenge us, and ultimately lead us to a vibrant life. A must-read for anyone looking to break free from the grip of chronic ease and reclaim their health.”
— Dr Will Cole, New York Times best-selling author of Intuitive Fasting and Ketotarian

“This book is a game-changer in understanding how to reclaim our health by embracing adversity. Having witnessed Jeff’s transformation firsthand, I can attest to his commitment to mastering the science of the body—especially in the realm of blood sugar regulation and metabolic health. Jeff beautifully weaves together practical insights with deep wisdom, drawing on the same protocols we both use—intermittent fasting, cold plunging, sauna, and resistance training. Jeff’s journey from pre-diabetes to vibrant health is inspiring, and this book offers a road map for anyone looking to harness the power of ‘good stress’ to thrive.”
— Dr. Sara Gottfried, New York Times best-selling author of The Hormone Cure and leading expert in functional medicine

“In Good Stress, Jeff Krasno deftly uncovers how modern culture has hijacked our biology, leading to a host of health challenges that stem from evolutionary mismatches. From the pitfalls of industrial agriculture to the dangers of sedentary living, temperature neutrality, and digital-only communication, Jeff provides a clear, science-backed road map for reclaiming our natural vitality. This book is an essential guide for anyone looking to realign their lifestyle with how we’re truly wired, empowering us to harness the power of ‘good stress’ to become stronger, healthier, and more resilient.”
— Jillian Michaels, New York Times best-selling author of Master Your Metabolism

“Jeff Krasno brings a courageous approach to the most challenging conversations of our time. By applying the concept of adversity mimetics to healing our political divide, Jeff shows us that the discomfort of these dialogues can actually be a basis for growth, empathy, and the recognition of our shared humanity. This book is a profound reminder that facing our fears and moving through them can transform not only our personal lives, but also our collective journey toward a more unified and compassionate society.”
— Marianne Williamson, New York Times best-selling author of A Return to Love

“Good Stress jumps off the pages as they are read. This book is like an experiential orgy of insights, experiences, and the tapestry of life’s journey and how to live it. I thought that over the past fifty years in the health and wellness field that I had heard it all—until reading Jeff Krasno’s masterpiece. This book not only takes you on a joyous trip but is capable of changing your perception of stress and making it your friend.”
— Jeffrey Bland, Ph.D., FACN, founder of the Institute for Functional Medicine

"Jeff has penned a vastly informed, dead-to-rights honest description of current health maladies, mysteries, and myths. He humorously and incisively walks a path that takes the reader to vitality and well-being, showing that a rebirth of our body and self is available to all."
— Paul Hawken, New York Times best-selling author of Drawdown