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Secret Sauce

How to Pack Your Messages with Persuasive Punch

Harry Mills author

Format:Paperback

Publisher:HarperCollins Focus

Published:23rd May '24

£14.99

Supplier delay - available to order, but may not be available until after 16th January 2025.

Secret Sauce cover

This helpful resource shows you how to transform unconvincing messages into compelling copy. 

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

ISBN: 9781400246397

Dimensions: unknown

Weight: unknown

192 pages