Smart Brevity

The Power of Saying More with Less

Mike Allen author Roy Schwartz author Jim VandeHei author

Format:Hardback

Publisher:John Murray Press

Published:12th Jan '23

Should be back in stock very soon

Smart Brevity cover

This essential guide teaches effective communication through brevity, making Smart Brevity a must-read for anyone looking to improve their messaging skills.

In Smart Brevity, co-founders Jim VandeHei, Mike Allen, and Roy Schwartz present a transformative approach to communication that emphasizes clarity and conciseness. This guide is built on the principle that brevity is synonymous with confidence, while verbosity often stems from uncertainty. The authors, seasoned journalists from Axios, have developed a communication formula that prioritizes essential information and presents it in a visually engaging manner, making it easier for readers to absorb and act upon the content.

The book serves as a practical manual for anyone looking to enhance their communication skills, whether in writing, presentations, or everyday conversations. By adopting the Smart Brevity approach, readers can learn to distill complex ideas into straightforward messages that resonate with their audience. The authors draw from their extensive experience in media and business to provide insights and lessons that are applicable across various fields.

Smart Brevity is not just a guide; it’s a call to action for those who wish to communicate effectively in our fast-paced digital world. With its engaging style and actionable advice, this book is an essential resource for professionals, students, and anyone interested in mastering the art of concise communication.

"If getting your message across matters to you, this is the way to do it." -- Arianna Huffington
"Smart... [it offers] ways to communicate in a short-attention-span world." -- The New York Times' DealBook
"A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels." -- The Wall Street Journal
"The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page." -- The New Republic
"The Axios founders' new book makes the case for condensed communication - in an increasingly complex world." -- The New Yorker

ISBN: 9781399809641

Dimensions: 200mm x 132mm x 26mm

Weight: 298g

224 pages