Sell More with Science

"This book is essential reading for anyone seeking to drive improved sales results. It harnesses the power of behavioral science and neuroscience, blended with the art of selling for greater influence and improved sales results. Sell More with Science explains the 'why' and 'how' for elevating sales engagement and leadership. David's evidenced-based perspective enables leaders to intelligently and confidently blend art and science together for successful sales transformation." -- Tony Hughes, bestselling author of The Joshua Principle; co-founder of Sales IQ Global
"This book cements David Hoffeld's reputation as the leading advocate for science-based selling. He demystifies the keys to improving your sales by providing specific, actionable insights, based on solid, peer-reviewed data. You won't be successful in sales without understanding how the brain of the buyer is responding to your efforts. Read this book. You really will sell more with science." -- Dan Solin, author of Ask: How to Relate to Anyone
"Most sales advice has little support beyond someone's assumption. By contrast, David Hoffeld's work and practice are grounded in solid behavioral research and focused on core aspects of selling applicable in many markets. His book can help you sell more and, equally valuable, make you feel better about your career." -- Frank Cespedes, Harvard Business School; author of Sales Management That Works
"Sell More with Science is a book every person in sales should read, no matter their experience level. The truth and insights found inside will help all sales professionals from complex B2B to transactional consumer-facing roles and everything in between. I love this entire book. I appreciate the way difficult ideas are explained and then broken down into simple and actionable messages. If you want to sell more and sell better, then read Sell More With Science and watch your sales growth accelerate." -- Mareo McCracken, CRO at Movemedical; author of Really Care For Them